Wonderful Dental

I am CEO of Wonderful Dental, a company founded by Dr. David Epstein that makes products for dental professionals. I work with the president on strategy, product direction, technology, and the people who carry that work through. Brand, marketing, and media buying are part of my role.

Flow's drawn characters and flavor stories appear across packaging, the website, and films. Each product has its own colors and character while remaining recognizably Wonderful. The visual work helps a buyer understand the product at a glance.

The films include the Flow character reveal, Bubblegum, Smooth and New, Taste, prophy paste, and a LEGO dental office. They use animation, product demonstrations, and distinct settings to tell each product's story.