Halfsies gives you one daily run that counts. Its Bounties board holds three fixed contracts you can replay as often as you like, with goals of 240, 240 and 255 out of 300. Here is what those goals ask of each cut, and why the contracts never change.
Read articleHalfsies ad diary #16. Meta spent nothing again and the verification banner is still up. The Halfsies site sized the Thanksgiving turkey and explained the three Bounties you can replay without touching your daily score. 50 guides in all.
Read articleA quarter is two bits because people once cut a Spanish silver dollar into eight wedges. Making eight fair wedges takes three halvings in a row, and a small miss on each one adds up. Here is the arithmetic, and the round in my game that asks for the same cut.
Read articleHalfsies ad diary #15. Meta spent nothing again and the verification banner is still up. The Halfsies site explained why a quarter is called two bits and listed seven daily math games. 48 guides in all.
Read articleHalfsies, my daily cutting game, puts one rival a day in the hardest of its three cuts, with his score already posted. Everyone in the world faces the same one. Here is how that target is set and why it stays off the scoreboard.
Read articleHalfsies ad diary #14. Meta spent nothing again and the verification banner is still up. The Halfsies site published a chart for cutting a recipe in half and explained the Outlaw of the Day. 46 guides in all.
Read articleHalfsies, my daily cutting game, has no sign-up and no friend list. Friends still get a private leaderboard, called a posse, by typing the same 4 to 8 character code. Here is what that code does and what it gives up.
Read articleHalfsies ad diary #13. Meta spent nothing again and the verification banner is still up. The Halfsies site showed how to test a kitchen scale with nickels and explained the game's four leaderboards. 44 guides in all.
Read articleA circle is the one shape where any cut through the center is a perfect half. Halfsies, my daily cutting game, gets hard when the objects stop being round. Here is how to find a circle's center with a sheet of paper, and why that stops helping on a cleaver.
Read articleHalfsies ad diary #12. Meta spent nothing again and the verification banner is still up. The Halfsies site wrote up five ways to find the center of a circle and six free daily games for kids. 42 guides in all.
Read articleHalfsies has a rare bonus round that asks you to slice off exactly 25% of an object. It sounds easier than halving and scores worse, because a quarter has no mirror line to aim at. The fix is to build every quarter out of halves.
Read articleHalfsies ad diary #11. Meta spent nothing again and the verification banner is still up. The Halfsies site wrote up the game's two bonus rounds, Quarters and Small Change, and a guide to cutting brownies into even squares. 40 guides in all.
Read articleThe Halfsies guides page published How to Estimate a Cow's Weight Without a Scale. It looks off-topic for a puzzle game. It is the same skill the game scores: judging where the mass is, not how big the outline looks.
Read articleHalfsies ad diary #10. Meta spent nothing again, and the red verification banner is back: the ads won't run in some places until the account says who pays for them. The Halfsies site added two more guides, 38 in all.
Read articleMy $200 Meta test for Halfsies bought 364 clicks and then stopped. Since 29 October the Halfsies site has published two search guides a day instead. How the guides are picked, what each one must contain, and why the game facts get checked against the code.
Read articleHalfsies ad diary #9. Meta spent nothing again. With the ads off, the Halfsies website has published two new guides a day since 29 October, 22 in all, each written to answer a real search.
Read articleHalfsies ran a three-night Halloween weekend with new objects, lantern-lit levels and two badges, shipped to iPhone and Android the day before. What the event changed, what it left alone, and a checklist for your own daily game.
Read articleThe diary stopped for twelve days while a Facebook login check kept us out of Ads Manager. Halfsies reached Google Play and shipped a Halloween update, version 1.3.5. Meta spent nothing.
Read articleA practical AI animation brief covering runtime, visual references, delivery formats, sound and approvals, with a copyable template and public film examples.
Read articleHalfsies 1.3.2 put a Google ad after every run, and the ad broke the game's sound on iPhone. What the audio setting was doing, how 1.3.3 fixes it, and what to check in your own game.
Read articleThe ad Halfsies shows after every run was breaking the game's sound on iPhone. Version 1.3.3 fixes it and replaced 1.3.2 in Google's Android review. Meta spent $0.00 for a fifth day.
Read articleMy $200 Meta test for Halfsies is spent and the ads are idle. The next step costs no ad money: Halfsies 1.3.2 for Android is with Google for review in 177 countries.
Read articleDay four with no Meta ad spend on Halfsies. The $200 test is closed at 17,319 views and 364 link clicks, and Halfsies 1.3.2 for Android is with Google for review in 177 countries.
Read articleHalfsies spent $200 on Meta ads over 11 days: 17,319 views, 364 link clicks at $0.55. Gamers cost $1.04 a click against $0.35 for a broad audience, and Meta gave the Sheriff ad most of the money.
Read articleThe full Halfsies Meta ads test: $200 over 11 days, 17,319 ad views, 364 link clicks at $0.55 each. The Sheriff ad won, and gamers cost $1.04 a click against $0.35 for a broad US audience.
Read articleShine on You Crazy’s public bulb photographs and film show how bright and dark backgrounds reveal different parts of a transparent, illuminated product.
Read articleWhat Charmingseal’s public demo shows about carrying product names, prices, typography and button styles from a storefront into checkout.
Read articleA close look at Mr. Popcornman’s subway film: using flat color, repeated viewpoints and simplified drawings to make animated action clear.
Read articleHalfsies ad clicks went from 35 cents to 96 cents when the Meta audience switched to gamers. Views cost about the same. Here is the right baseline, and why one ad got cheaper.
Read articleThe first full day of the Halfsies gamer audience on Meta: $19.25 spent, 1,586 views, 20 link clicks at $0.96 each, a 1.26% click rate. Clicks cost more than the broad US audience, and the Sheriff ad got half of them at 44 cents.
Read articleHalfsies 1.3.0 adds 140 short cut reels and more than 360 announcer lines to a three-cut daily game. Why a tiny game needs that much, and what the judge model said about repeats.
Read articleWhat I changed on Meta to get Halfsies ad clicks cheap and real: no Audience Network, video fixes, and a gamer audience of 18 to 50s in six countries. $0.35 a click so far.
Read articleHalfsies 1.3.0 was built by a team of AI agents and scored by Jev, a judge model. The score went from 0.46 to 0.82 in 12 rounds. Here is what moved it.
Read articleHalfsies ads now target gamers aged 18 to 50 in six countries with 20 gaming interests. Halfsies 1.3.0 is submitted to the App Store, and a new leaderboard crowns a daily winner every night. $90.07 spent since launch, 258 clicks at $0.35.
Read articleHalfsies 1.3.0 is with Apple for review. A team of AI agents built it: themed days, 77 new objects, 140 cut reels, rewards and Gold perks. An AI judge called Jev scored it 0.82, up from 0.46. Plus where the Meta ads stand after a failed payment.
Read articleA visual study of SWOLE: how a bedroom, a malt-shop minigame and comic lettering carry the same game world without hiding the controls.
Read articleFour days of Meta app install ads for Halfsies, run by Claude: six cowboy ads, a click trap we fell into, the fix for videos Facebook wouldn't play, and why we just narrowed the audience to gamers aged 18 to 50.
Read articleA close look at Nightbeat, a King of NYC animated film: how faces, shop windows and pools of light keep a dark city scene readable.
Read articleDay 03 of making Death Match with AI: a phone that changed every shot, a prop-lock rule, a TV host whose head stuck out of his TV, and 20 of 74 Runway clips kept.
Read at Prince ZohoA visual study of Haunted Western: how a cowboy hat, a skull, a covered face and a rider silhouette change the mood of familiar Western imagery.
Read articleMy AI drove Midjourney with scripts all night and got my account blocked for two days. Plus the motion fix and a review app that kept 10 of 34 clips.
Read at Prince ZohoRead character emotion through posture, framing and a change in gesture, using three frames from The Adventures of Mr. Popcornman opening.
Read articleDay 1 of making an R-rated animated feature with an AI crew: Claude, Midjourney, ElevenLabs and Seedance, 228 shots planned and a first lip-sync test.
Read at Prince ZohoA day-by-day production diary of Death Match, an R-rated 1980s-style animated feature written and directed by Prince Zoho and made with an AI agent, Claude, as crew.
Read at Prince ZohoLemmys turns a Lemmings-style puzzle into a rock-and-roll rescue. A close look at its marching band, routes, command icons and tour-bus destination.
Read articleHow Aromas in Coffee gives invisible subjects a visual reference through bilingual text, lettering and still-life photography, with three complete spreads.
Read articleHow a two-minute Western Art Play edit uses shot length, clear actions and changing landscapes to build pace, with exact timings and frames from the film.
Read articleHow Clipper Cowboy chooses between copying a video trim, encoding its edges and encoding the whole selection, with examples of keyframe boundaries.
Read articleHow Trackshack used descriptive tags and tempo ranges to search a music library, with practical advice for choosing and cataloging music for picture.
Read articleMatched frames from The Canyon Was Named for Him show how widescreen, square and vertical exports change the balance of character, setting and text.
Read articleA house build in No Man’s Land shows how to trace an AI agent’s choice through a game action to a visible, recorded change in the world.
Read articleInside Western Art’s Gold Fog landscape: how JavaScript draws distance, thins the fog and raises the sun, and what survives in a video recording.
Read articleHow Clipper Cowboy keeps selected shots from AI video montages with their characters, scenes, objects and editing notes for the next cut.
Read articleWhat advertising tests and customer-service workflows taught me about where automation should stop.
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