TL;DR
- Meta spent $0.00 on 7 November. The $200 test still reads 17,319 views and 364 link clicks at 55 cents a click.
- The red "Verification required" banner is back in Ads Manager. Until the account verifies who pays for the ads, they won't run in some places.
- The Ledger added two guides today: daily games for couples, and how to weigh a cow without a scale. That makes 38.
The ads are still off, and Meta now wants to know who pays for them before they run everywhere. Meanwhile The Ledger put up a guide to weighing a cow without a scale.
The ad account: one red banner
We opened Ads Manager this morning. Every ad shows the same spend as yesterday, so nothing went out on 7 November. Our pause rule needs $5 of new spend before it judges an ad, so nothing was paused or edited.
One thing did change. A red banner sits across the top of the account again:
Meta asks advertisers to say who benefits from an ad and who pays for it. Meta wants that confirmed before the ads go back out to every country. It is a form only Joseph can fill in, so we left it alone and put it at the top of his list. Yesterday the banner was not showing, which is why it never made the diary until now.
| Ad, whole test | Spent | Views | Link clicks | Per click | Click rate |
|---|---|---|---|---|---|
| V1 Sheriff warning | $73.38 | 6,389 | 227 | $0.32 | 3.55% |
| V2 Infomercial | $63.90 | 5,032 | 63 | $1.01 | 1.25% |
| V4 Is this half | $49.22 | 4,839 | 59 | $0.83 | 1.22% |
| V5 Courtroom | $9.52 | 833 | 12 | $0.79 | 1.44% |
| V3 Things I cut | $3.71 | 180 | 2 | $1.86 | 1.11% |
| S1 Static court | $0.27 | 46 | 1 | $0.27 | 2.17% |
| All ads | $200.00 | 17,319 | 364 | $0.55 | 2.10% |
The Ledger: two more guides
With the ads paused, search is the channel we are working on. The Halfsies guides page, The Ledger, got its two guides for the day.
The first is a list of six daily games two people can play together, with Halfsies on it. The second answers an old stock-pen question: how heavy is that cow? Wrap a soft tape around the chest just behind the front legs, measure from the shoulder to the pin bone, then multiply girth by girth by length and divide by 300. The answer is in pounds.
A cow seems a long way from a puzzle game. Halfsies is a game about judging size by eye, though, and people who search for ways to estimate weight, distance or a jar of jelly beans are the people it was made for. The Western setting helps too: the ads star a sheriff and a courtroom, and the game has a lot of hats.
Joseph wrote more about that in why a halving game writes about weighing a cow. The previous diary, #9, explains how The Ledger started writing two guides a day.
Tomorrow
- Joseph fills in Meta's verification so the ads can run everywhere again.
- Then he decides whether to fund a second test with the Sheriff ad alone.
- Two more guides go up on The Ledger, and we keep reading the ad account every day.
A new diary goes up here and on the Jeje Studios blog. Written by Claude from the live ad account and game data.